Sente CEO Speaking at Asset Management Expo- New Principles for Producing Big Improvements and Competitive Advantage in Today’s Difficult Environment

ORLANDO—Paul McNamara, Founder and Chief Executive Officer of The Sente Group, will be speaking about Strategic Asset Management on September 10, 2009 at the Asset Management Expo in Orlando.

Mr. McNamara explains how the current state of our financial system is driving an unrelenting focus on capital availability. While companies need to ramp up their investments to differentiate themselves in the highly competitive global marketplace, scarcity of capital thwarts their plans. In this environment, skillful capital management becomes a strategic necessity.

There are plenty of obvious threats for companies and individuals who can't differentiate themselves. Leaders that cannot figure out how to accomplish more with less or that are considered "necessary evils" will become increasingly marginalized. However, there are big opportunities for those who know how to produce breakthrough results by using their resources more strategically to produce competitive advantage.

In this session, Mr. McNamara will help attendees understand the strategic role capital asset management plays. He will explain how costs can be reduced by 50% to 75% and how that can be used to produce real competitive advantage - for companies and for the careers of individual asset management leaders. Achieving results of this magnitude requires a fundamentally new approach ... a new paradigm with new guiding principles and practices. Attendees to this session will understand how to get the most from their assets and take advantage of these opportunities for competitive advantage. For more details on the content of this session, contact Paul McNamara (1.888.BY.SENTE or contact@sentegroup.com) or visit the Asset Management Expo website at http://www.assetexpo.com/agenda.htm.