Atlanta, GA (July 20, 2011) —Paul McNamara, Sente Group CEO, is presenting insights on the company's approach to holistic Test Resource Management™ at the NPMA's 2011 National Education Seminar on Tuesday, July 26th in Las Vegas. The presentation is based on McNamara's most recent whitepaper: The Significant Cost Reduction Opportunity You're Missing in Test – and How to Capture It and offers insights into strategic asset management and obtaining a competitive advantage in today's challenging test environment.

The Sente Group has used this holistic approach to drive 4x improvements in utilization, produce hundreds of millions of dollars in cost savings and improvements in both capacity and human resource availability. According to McNamara, "We help our customers improve their capital structures – operating capital, capital equipment, financial capital and human capital. Our goal is to equip management with flexibility to shift planned invesTMents to areas that stimulate new growth, drop savings directly to the bottom line and reallocate human resources to more value-producing activities. In today's business environment, this is a huge competitive advantage."

The presentation explores the Sente Group's holistic approach that focuses on processes, people and tools to drive success. It includes "womb to tomb" solutions for test infrastructures - from initial planning through acquisition, use, service and disposal – and integrates all test assets including large "monument" test assets, general purpose re-deployable assets, software and project-specific assets. It also incorporates the practices and tools needed to identify, measure and change behavioral barriers to success.

"Companies are taking a more comprehensive look at their test environments," McNamara said. "It's not enough to reduce test equipment costs. The big opportunity is to dramatically improve job satisfaction and productivity. If you can free up engineers to focus on the new product development that will better ensure the future success of the company, it's a big win."

The NPMA is the largest association for asset property management professionals in the world with members throughout the U.S., Canada and internationally.

Since 1997, The Sente Group has helped a variety of market leaders bring new profitability, speed and engineering productivity to their test-related functions. Headquartered in Atlanta with teams of professionals working with customers across North America, Sente is the only national provider focused exclusively on helping companies integrate and streamline the interdependence of people, practices and tools that drives all test-related activities in engineering cultures.
Learn more at www.sentegroup.com.