Jim McNamara

Chief Operating Officer

As Chief Operating Officer for The Sente Group, Jim McNamara is responsible for the development and commercialization of Sente’s TRM practices, tools, capability models and implementation methodologies to facilitate lasting behavioral changes within customer organizations.

Jim brings over 20 years of experience managing various aspects of technology and operations teams in the professional services, software, consulting and financial services industries. Prior to joining The Sente Group, he was the Vice President of Technology Planning at IDC, where he led IDC's worldwide web channel operations and technology development efforts. During his tenure at IDC, Jim also held an overseas executive position establishing IDC's first pan-EMEA IT organization, creating alignment between the geographically dispersed technology operations, the corporate IT strategy and IDC's business mission.

Jim earned an MBA with distinction from the McCallum Graduate School of Business at Bentley University and a BA in Literature from Stonehill College. Since 1999, he has pursued ongoing studies in leadership, entrepreneurship and innovation through The Aji Network, a privately held educational institution based in Santa Clara, CA.