About Our Company

Our Core Purpose

We help people and the companies they work for succeed

with Test Resource and Lab Management Solutions

Working Together, Better 

Our Core Values

Helpfulness

We know how to get and give help. We have empathy for others. We offer help that makes a real difference to people. We lower people's costs, and make their success more likely.

Creativity

We are focused on outcomes and open to all kinds of different ways to achieve them.  We create them when we collaborate and experiment.  We always act with humility, never assuming ours is the only or right way.

Autonomy

We don't create or cause messes. We own our commitments, have the knowledge required to fulfill them, and continually learn new knowledge to maintain and increase our effectiveness. 

Identity

We are who our customers remember and love to talk about. They trust and value us because we deliver.  We work "with" people, don't do things "to" them. We have people want our help.

Customer Quotes

“The way you guys thought about things and what you brought to the teams I was responsible for was different and it made a big difference in my career and for our business.”

-- Sr Director, Business Unit P&L

“We hired Sente because it felt like they were going to do something with us, not to us.”

-- Test Engineer

“You guys aren't a normal software vendor. When you promise results, you really mean it.”

-- Director, Enterprise Asset Management

Our Story

Sente is a term from the ancient strategy game Go. It means to "take the initiative." Taking initiative requires intention.  Our intention-driven approach has been our secret to success all along.  We intentionally produce the superior results we do for our customers using this distinction from Go.

Go was used by generals in the ancient world to plan strategies that enabled them to gain or seize the initiative by making multi-purpose, or "full," moves, freeing resources for offensive action while eliminating defects that could prove costly in counterattacks.   For 30 years, we've helped companies "take the initiative" by helping them bring products to market faster with less investment.  Our laser focus has enabled us to win numerous customer and industry awards. Frost and Sullivan, a leading market research firm, awarded us their Customer Value Enhancement Award for services and also seated us on their Best Practice Hall of Fame panel, saying, “While other companies provide asset  management solutions that offer tactical assistance, Sente focuses on delivering solutions that have a strategic and long-term impact on customers’ test environments.”

Enterprise Asset Management Company

In recognition that we’d gone well beyond those early asset management capabilities, Frost and Sullivan later awarded us their Customer Value Leadership Award for Software that leverages our Scireo® solution with embedded test knowledge and acceleration algorithms.  Scireo is Sente’s smart platform for managing assets and resources in highly complex, asset-intensive environments.

Our eBook contains case studies, explanations about our philosophy and approach, descriptions of our various software capabilities, and more.